If you saw it trending, would you click?
What do the terms “END TXT” and “HATE TXT” have in common? They just might be a genius marketing strategy for the group’s highly anticipated comeback.
While Taehyun has been ready to spill all the details and Beomgyu has steadily been handing out hints, TXT is officially kicking off their comeback for their mini-album, minisode 2: Thursday’s Child with an entire “spoiler week.”
— BIGHIT MUSIC (@BIGHIT_MUSIC) April 14, 2022
They started by releasing the new comeback logo…
— BIGHIT MUSIC (@BIGHIT_MUSIC) April 13, 2022
…which has been a key indicator of the group’s growth over the years.
TXT’s logo through the eras pic.twitter.com/GVYNUlgB7A
— krysten ✘ (@TXTUNOFFlClAL) April 13, 2022
While all of this has been exciting for fans, a key detail is making the rounds. The mini-album will have three versions, all with interesting names: “HATE”, “END”, and “MESS.”
The unconventional names even trended on Twitter…
…prompting some non-fans, to wonder what was happening.
Non-MOAs are already wondering why HATE TXT and END TXT is trending 😭
— thursday's ✘ 𝘤𝘩𝘦𝘸𝘺🐾📚 (@chewbycheww) April 14, 2022
Generally, a trending term such as “hate” might lead people to believe it comes from a negative association.
Fans think, that’s exactly the point. In fact, it could be used in their favor as a type of “clickbait.”
can be a nice clickbait like we trend “TXT MESS” “TXT HATE” “TXT END” cause who wouldn’t click on those seeing it trending
— krysten ✘ (@TXTUNOFFlClAL) April 14, 2022
Anti-fans might even use such terms and accidentally do something good for a group they claim to dislike through unintentional promotion. Regardless, the group would receive more attention due to these eye-catching terms.
antis see 'txt hate' 'txt mess' 'txt end' trending > thinking they are joining the hate train > accidentally help us in promoting txt
— priyal✘ (@codetyun) April 14, 2022
And, if someone does search “TXT MESS” or “TXT END,” the album versions will pop up.
IF PEOPLE SEARCHED FOR TXT MESS, TXT HATE, and TXT END, THESE ALBUMS WILL SHOW UP😎 pic.twitter.com/NnqOsSycS0
— cali ✘ (@luvvstubatu) April 14, 2022
It’s kind of genius.
BTS’s Jimin Has The Funniest Response To V Exposing Their Manager On Instagram
Jimin was having fun commenting, even though they were together.
When it comes to K-Pop idols, there are many ways to stay updated with what the members are doing, whether it’s through Weverse, Twitter, or Instagram.
After creating their own accounts, the members of BTS have not only been keeping ARMYs up-to-date on Instagram but making them laugh with the interactions in the comments.
The members of BTS | @bts_bighit/Twitter
Although ARMYs are allowed to like the members’ photos, only BTS can comment, which makes it easy to see whenever they interact.
Recently, one member had ARMYs LOL’ing with his comments, and it was none other than Jimin – someone who, until recently, was not very active on the platform.
BTS’s Jimin | @bts_twt/ Twitter
The group is currently in Las Vegas for their PERMISSION TO DANCE ON STAGE shows. Although it’s been a few days since the first dates, V went on social media and posted some photos on Instagram of himself getting ready before one of the shows, with all the stylists and makeup artists helping.
BTS’s V | @thv/ Instagram
| @thv/ Instagram
Although the post seemed quiet, the comments came alive on April 14 (KST) as Jimin started posting extremely funny and random comments under the post. The first one confused netizens at first as it read, “Yo, are you not going to protect our senior manager’s head/hair.”
Although it seemed random, ARMYs think that Jimin was pointing out that while most of the stylists’ faces aren’t seen in the photos, one person’s head was caught in the shot, and it was none other than their manager. J-Hope also seemed to find the comment hilarious.
A few hours later, Jimin came back with another comment, and it was, “ㅋㅋㅋㅋ It’s funny and entertaining that we’re/you’re doing this while we’re all together.”
This comment was less difficult to understand as ARMYs believe that the members must’ve been with each other, but Jimin thought it would be funny to message V through Instagram.
As much as ARMYs love seeing Jimin back on Instagram, they also pointed out that the idol has only ever commented on V’s posts. When V posted a picture of “Dooly the Baby Dinosaur,” Jimin poked fun at his own height in the comments. He wrote, “[The baby] is still probably bigger than I am, right?”
| @thv/ Instagram
Yet, it isn’t the first time the members have done this, and they seem to enjoy messaging each other when they’re in the same room. Back in January, V started commenting on J-Hope’s posts, saying he wanted to go for drinks with J-Hope and Jin, just for ARMYs to realize he did this while they were together, along with RM.
BTS’s V with Jin and J-Hope | @thv/ Instagram
| @thv/ Instagram
Once again, BTS has proved their close bond with ARMYs that they want to share moments like this, which could easily have been done in private. It’s also nice to see Jimin more active on social media.